
Hawaiian Grown,
Locally Owned
Rooted in island culture, Bad Ass Coffee of Hawaii is bringing the Aloha Spirit and differentiated product offerings highlighting premium Hawaiian coffee to communities across the U.S. We've spent over 30 years developing partnerships with renowned coffee farms, roasting beans to perfection and inspiring our guests' days with exceptional coffee and genuine kindness. Now, you can become a part of the Bad Ass Coffee 'ohana by building a piece of paradise in your community.
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Stoked on Coffee
Our high-quality, single-origin coffee and signature blends bring authentic Hawaiian flavor to our guests' daily cup of coffee. Your franchise will be one of the few to offer 100% Kona coffee, making your shop a destination for coffee lovers seeking the perfect cup every day.
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Flexible Footprints
Find the perfect business model for your market with five distinct real-estate footprints. With drive-thru capability, standard stores and nontraditional buildouts, you can select, the right business opportunity and model for your community.
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Bad Ass Team
When you partner with our 'ohana (family), you'll become a part of a team of restaurant pros. Spearheaded by a seasoned group of franchise experts, we've built a top-notch team from nose to tail. You can tap into our combined years of experience to build your business.


Premium Coffee
With a Kick
Your Bad Ass Coffee of Hawaii will serve fresh coffees, signature-flavored lattes and adventurous frozen / blended espresso drinks inspired by the Hawaiian Islands. Our Hawaiian varietals are sourced from multi-generational coffee farmers committed to quality you can taste in every sip.
Hawaiian coffee trees are grown in mineral-rich, volcanic soil in tropical temperatures that give the beans their characteristically smooth finish. In addition to 100% Kona coffee grown on the lush mountainside slopes of the Hualalai and Mauna Loa volcanoes, your Bad Ass coffee will serve signature Hawaiian blends bursting with bright flavor.

Make Anywhere Feel Like Paradise
Decked out in authentic Hawaiiana with familiar elements like surfboards, vintage photographs, coastal wall murals and, of course, donkeys, your store will be an escape from the ordinary. With relaxing colors and space made for chilling out, your Bad Ass Coffee wil give guests a moment of peace on even the busiest of days.
- Designed to escape, chill out or take coffee to go
- branded retail merchandise fuels add-on sales
- Customized floor plan to meet your specific site
- efficient coffee bar, prep area & storage to execute unique menu
- Optional Drive-Thru for endcap and freestanding units

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$1,231,788
TOP 25% AVERAGE NET SALES*
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40+
LOCATIONS OPEN
& IN-DEVELOPMENT -
34+
Years in the Industry

OTHER BADASS BENEFITS
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MULTIPLE REVENUE STREAMS
Enjoy more ways to earn revenue and customer loyalty with crafted coffees, food options, packaged coffee and branded merch sales.
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MEMORABLE BRANDING
Your guests will get a kick out of our story. Our brand pays homage to the donkeys that carried Hawaiian coffee beans down the mountains.
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TRAINING & SUPPORT
From the moment you sign on, we're there to help you build a thriving business with extensive training and support including coffee education, business management, merchandising and much more.


FRANCHISE OWNER
TESTIMONIAL VIDEOS
We’re stubborn about making sure our franchisees and our guests feel the Aloha Spirit — not only in our coffee and products, but in everything we do. Like our Hawaiian roots, we know the power of a story told by word of mouth. Listen to Aaron and Lisa’s take on joining the Bad Ass Coffee ‘ohana and opening the cafe in Phoenix, Arizona in 2022.

How do you know what franchise venture is right for you? What’s your passion? For the Rutters ‘ohana, the decision came down to just three critical traits. Learn why we were the only brand that checked every box.
How do you know what franchise venture is right for you? What’s your passion? For the Rutters ‘ohana, the decision came down to just three critical traits. Learn why we were the only brand that checked every box.
How do you know what franchise venture is right for you? What’s your passion? For the Rutters ‘ohana, the decision came down to just three critical traits. Learn why we were the only brand that checked every box.
What it takes to join our 'Ohana
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You've Got Experience
You're an experienced business owner or operator with the ambition of open multiple stores.
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You take pride in what you do
You're committed to offering delicious coffee and know every interaction should end with mahalo, or gratitude.
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You embody the aloha spirit
You believe respect, hospitality and connection have the power to fuel the spirit like coffee does the body.
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$750,000
Minimum Net Worth
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$454,200 - $920,500
Estimated Initial Investment
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$200,000
Minimum Liquid Capital

Treat Your community To A Daily Vacation
Learn how you can be one of the first in your region to open a Bad Ass Coffee Hawaii.
Get the franchise report